This project explores how the philosophy of Epicureanism can be translated into a contemporary fashion brand. Using Epicurean ideas of pleasure, balance, and sensory experience as a conceptual foundation, the brand was developed across multiple platforms, including logo and identity design, color palette, Instagram content, investor pitch, clothing collection, booklet, photography, and large-scale posters and billboards. The outcome is a cohesive brand universe that demonstrates how philosophical concepts can be transformed into wearable design and visual communication.