LANA

LANA

CHOUMAN

CHOUMAN

WORKS

WORKS

WORKS

Branding a Philosophy

This project explores how the philosophy of Epicureanism can be translated into a contemporary fashion brand. Using Epicurean ideas of pleasure, balance, and sensory experience as a conceptual foundation, the brand was developed across multiple platforms, including logo and identity design, color palette, Instagram content, investor pitch, clothing collection, booklet, photography, and large-scale posters and billboards. The outcome is a cohesive brand universe that demonstrates how philosophical concepts can be transformed into wearable design and visual communication.

Grady Twins Art Toy

An art toy inspired by The Shining’s Grady twins, blending childlike innocence with unsettling detail through exaggerated features that evoke both fear and fascination.

Static UI

This app concept is designed to support students in building healthier and more sustainable routines. It integrates three key aspects of daily life: studying, self-care, and spending; into one accessible platform. By encouraging balance, the app helps users manage focus sessions, track wellbeing practices, and stay mindful of their financial habits.

Burger Kitchen Photography

Freelance photography project for a smash burger kitchen in Segovia. I was responsible for the full visual production, including food photography and post-production editing, focusing on texture, color, and atmosphere to highlight the brand’s identity.

Beyond a Fashion Brand

Between Us by Senses is an expansion of the brand’s Epicurean philosophy, translating sensory awareness from fashion into human connection. The card game is designed to deepen friendships through mindful questions that invite presence, honesty, and shared reflection. Each circular card represents an individual perspective, and when answers are exchanged, the cards come together to form the Senses logo. Because the logo is dynamic, it evolves with every interaction, just like relationships do. Between Us reflects Senses’ belief that true pleasure lies in simple, meaningful experiences and the awareness we share with others.

Wayfinding Competition

This project was developed for the Wayfinding System for the IE Creative Campus competition. Our proposal, titled FORMA, introduces a cohesive wayfinding system designed to simplify navigation across the campus’s complex, multi-level spaces. The system is built around a clear language of symbols and colour-coding, with each colour and icon representing a specific type of space, such as studios, labs, exhibition areas, and public zones. Through floor directories, directional signage, and spatial identification elements, FORMA creates an intuitive and accessible navigation experience while establishing a strong, recognisable visual identity for the campus.

The Diva Chair

The Diva Chair is an exploration of posture, presence, and sustainability in design. Crafted from a single handpicked plaque of wood, it is built with a no-waste approach. When seated, the chair naturally arches the back and places the sitter on their knees, evoking a dramatic, almost theatrical stance. This intentional posture transforms the act of sitting into a performance, giving the sitter a commanding presence that embodies the essence of a “diva.”

Foldable Installation

As part of my summer course at Politecnico Di Milano, we were assigned with creating a foldable installation to be placed within Milan's BAM park. Serving as both sculpture and social space, it reflects the harmony between nature, culture, and contemporary design.

The Ritual

This project reinterprets the act of marriage through a symbolic ritual object. An hourglass with a candle beneath invites the couple to make a wish during the ceremony. Later, the same hourglass becomes a vessel for planting a tree, transforming the wish into growth and continuity.

Unseen Dubai

A photo series shot in Old Dubai, uncovering the overlooked realities of migrant workers and modest living conditions. The project contrasts the city’s polished image with the human stories often left unseen.

Menu Photography

A PHOTOSHOOT FOR THE MENU OF AN UPCOMING SEAFOOD STREET-FOOD STARTUP.

A SATIRICAL FANZINE

This satirical feminist fanzine entitled "How (not) to" challenges traditional expectations of women through humor, irony, and bold visual storytelling. Presented as a tongue-in-cheek “guidebook” on how to embody the so-called “perfect woman,” the publication exaggerates societal stereotypes in order to expose their absurdity.

Every project is a process of learning.

lanachoumanofficial@gmail.com

  • LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

Every project is a process of learning.

lanachoumanofficial@gmail.com

  • LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

Every project is a process of learning.

lanachoumanofficial@gmail.com

  • LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN

    LANA CHOUMAN